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Nishith bhatt
Nishith bhatt
Department of Commerce and Management, Hemchandrachrya North Gujarat University, Patan-384265, India
Verified email at hngu.ac.in - Homepage
Title
Cited by
Cited by
Year
Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
N Bhatt, RM Jayswal, JD Patel
South Asian Journal of Management 20 (4), 74, 2013
1562013
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
JD Patel, N Bhatt, Y Shukla, D Gadhavi
Journal of Retailing and Consumer Services 26, 97-103, 2015
272015
Fictitious Human v/s Non-Human Created Animated Spokes-characters Endorsement: An Empirical Examination of Source Credibility and Respondent's Age.
NH Bhatt
Journal of Marketing & Communication 8 (2), 2012
82012
A study on scope of medical tourism in Gujarat state: Service providers’ perspective
PR Trivedi, NKH Bhatt
South Asian Journal of Marketing & Management Research 4 (1), 1-14, 2014
2014
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Articles 1–4