| Impact of celebrity endorser's source credibility on attitude towards advertisements and brands N Bhatt, RM Jayswal, JD Patel South Asian Journal of Management 20 (4), 74, 2013 | 156 | 2013 |
| Exploring the impact of single celebrity vs multiple celebrity endorsement on consumers brand choice behavior RM Jayswal, BK Nirmal, PK Panchal International Journal of Marketing & Business Communication 2 (1), 1, 2013 | 15 | 2013 |
| Fictitious Human v/s Non-Human Created Animated Spokes-characters Endorsement: An Empirical Examination of Source Credibility and Respondent's Age. NH Bhatt Journal of Marketing & Communication 8 (2), 2012 | 8 | 2012 |
| An empirical examination of celebrity versus created animated spokes-characters endorsements in print advertisement among youth R Jayswal, P Panchal Asian Journal of Research in Business Economics and Management 2 (2), 71-85, 2012 | 4 | 2012 |
| The Impact of Storytelling Advertising on Consumer Advertising Experiences and Brand Equity V Teraiya, S Namboodiri, R Jayswal GLIMS Journal of Management Review and Transformation. https://doi. org/10 …, 2023 | 2 | 2023 |
| Karnavati Pagarkha Bazaar: (A giant step of tiny traders) M Jayswal, R Jayswal South Asian Journal of Business and Management Cases 2 (2), 133-138, 2013 | 2 | 2013 |
| Impact of Training Methods on Life Insurance Intermediaries in India: A Study in Post Liberalized Era DR Jayswal Researchers World – Journal of Arts, Science & Commerce 8 (1), 2017 | | 2017 |
| Departmental Stores versus Hypermarkets: An Empirical Study of Customer Shopping Experience K Saxena, RM Jayswal IIMS Journal of Management Science 7 (1), 111-123, 2016 | | 2016 |
| Exploration of Factors affecting mutual fund selection decision DHJDR Jayswal ANARTA – The Journal of Hemchandracharya North Gujarat University 14 (1), 2013 | | 2013 |
| Created spokes – character credibility impact on attitude towards the advertisement, brand and purchase intention N Bhatt, J Rachita M. International Journal of Business Insights and Transformation 5 (2), 62, 2012 | | 2012 |
| Sab Bite Mein Balance A Patel, P Salvi, R Jayswal, R Kiri Ganpat university- Faculty of Management Journal of Management 1, 82-95, 2010 | | 2010 |
| Learning to Stand Ahead U Dhar, S Mayur, J Rachita, P Sharma, J Mitesh Prestige Journal of Management and Research 10 (1 & 2), 168-171, 2006 | | 2006 |
| First Published 5 May 2023. https://doi. org/10.1177/jmrt. 231160591 V Teraiya, S Namboodiri, R Jayswal | | |
| Exploring the Relationship of Pre-Purchase Service Quality with Business Generation for Bancassurance in India R Jayswal, M Jayswal GH Patel Postgraduate Institute of Business Management, 58, 0 | | |
