| The teasing effect: An underappreciated benefit of creating and resolving an uncertainty B Ruan, CK Hsee, ZY Lu Journal of Marketing Research 55 (4), 556-570, 2018 | 115 | 2018 |
| Unit asking: A method to boost donations and beyond CK Hsee, J Zhang, ZY Lu, F Xu Psychological science 24 (9), 1801-1808, 2013 | 77 | 2013 |
| Approach aversion: Negative hedonic reactions toward approaching stimuli. CK Hsee, Y Tu, ZY Lu, B Ruan Journal of personality and social psychology 106 (5), 699-712, 2014 | 63 | 2014 |
| Less willing to pay but more willing to buy: How the elicitation method impacts the valuation of a promotion ZY Lu, CK Hsee Journal of Behavioral Decision Making 32 (3), 334-345, 2019 | 9 | 2019 |
| Are people more selfish after giving gifts? E Polman, ZY Lu Journal of Behavioral Decision Making 35 (2), e2252, 2022 | 5 | 2022 |
| Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity C Hsee, B Ruan, Z Lu Advances in Consumer Research 43, 287, 2015 | 2 | 2015 |
| Less willing to pay (WTP) but more willing to buy (WTB): preference reversals for freebie and non-freebie bundles Z Lu, C Hsee ACR North American Advances, 2016 | 1* | 2016 |
| It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue ZY Lu, S Jung, J Peck Journal of Consumer Research, ucad059, 2023 | | 2023 |
| Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity ZY Lu, CK Hsee, K Wu Journal of the Academy of Marketing Science, 2023 | | 2023 |
| It Can (Cannot) Be Mine: How a Person in a Photo Impacts Viewers’ Perceptions of an Experiential Venue ZY Lu, J Peck, J Barfield ACR North American Advances 47, 754-756, 2019 | | 2019 |
| Increasing Incentive Effectiveness By Linking the Incentive to a Source the Consumer Paid Into ZY Lu, R Tanner, K Carlson ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 271, 2017 | | 2017 |
| The Lonely Philanthropist: How Social Cues Moderate the Effect of Loneliness on Charitable Giving ZY Lu, RJ Tanner ACR Asia-Pacific Advances, 2015 | | 2015 |
Christopher K. HseeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
