| Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing letters 31, 429-439, 2020 | 111 | 2020 |
| The influence of product aesthetics on consumer inference making C Crolic, Y Zheng, JA Hoegg, JW Alba Journal of the Association for Consumer Research 4 (4), 398-408, 2019 | 33 | 2019 |
| Belief in free will: implications for practice and policy Y Zheng, SMJ Van Osselaer, JW Alba Journal of Marketing Research 53 (6), 1050-1064, 2016 | 21 | 2016 |
| Technology resistance: the case of food production processes Y Zheng, LE Bolton, JW Alba Journal of Public Policy & Marketing 38 (2), 246-262, 2019 | 18 | 2019 |
| Consumer self-control and the biological sciences: Implications for marketing stakeholders Y Zheng, JW Alba Journal of Marketing 85 (4), 105-122, 2021 | 15 | 2021 |
| Exploring the Origins of intrinsic motivation Y Zheng, C Janiszewski, M Schreier Motivation and Emotion 47 (1), 28-45, 2023 | 9 | 2023 |
| Deriving mental energy from task completion X Wang, C Janiszewski, Y Zheng, J Laran, WE Jang Frontiers in Psychology 12, 717414, 2021 | 7 | 2021 |
| Origin versus substance: Competing determinants of disruption in duplication technologies Y Zheng, JW Alba Journal of Consumer Research 49 (6), 944-966, 2023 | 4 | 2023 |
| > 50 Shades JW Alba, Y Zheng Journal of Marketing Behavior 1 (3-4), 329-349, 2016 | 2 | 2016 |
| Irreducibility of sensory experiences: Dual representations lead to dual context biases Y Zheng, ADJ Cooke, C Janiszewski Cognition 247, 105761, 2024 | | 2024 |
| The Impact of Bundle Comparisons on Bundle Preference DH Rice, ADJ Cooke, Y Zheng Journal of Behavioral Decision Making 32 (3), 297-316, 2019 | | 2019 |
