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Mary Caravella
Mary Caravella
Associate Professor in Residence, UConn School of Business
Bestätigte E-Mail-Adresse bei uconn.edu
Titel
Zitiert von
Zitiert von
Jahr
Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time
J Avery, TJ Steenburgh, J Deighton, M Caravella
Journal of marketing 76 (3), 96-111, 2012
7512012
More than fit: Brand extension authenticity
S Spiggle, HT Nguyen, M Caravella
Journal of Marketing Research 49 (6), 967-983, 2012
4792012
Meaningful use and the patient portal: patient enrollment, use, and satisfaction with patient portals at a later-adopting center
J Neuner, M Fedders, M Caravella, L Bradford, M Schapira
American Journal of Medical Quality 30 (2), 105-113, 2015
922015
The impact of internet exchanges on business-to-business distribution
D Narayandas, M Caravella, J Deighton
Journal of the Academy of Marketing Science 30, 500-505, 2002
812002
Is avatar-to-avatar communication as effective as face-to-face communication? An Ultimatum Game experiment in First and Second Life
B Greiner, M Caravella, AE Roth
Journal of Economic Behavior & Organization 108, 374-382, 2014
622014
Adding bricks to clicks: The contingencies driving cannibalization and complementarity in multichannel retailing
J Avery, TJ Steenburgh, JA Deighton, M Caravella
Harvard Business School Working Papers, 2009
272009
Adding bricks to clicks: The effects of store openings on sales through direct channels
J Avery, M Caravella, J Deighton, TJ Steenburgh
222007
Adding bricks to clicks: on the role of physical stores in a world of online shopping
J Avery, TJ Steenburgh, J Deighton, M Caravella
NIM Marketing Intelligence Review 5 (2), 28-33, 2013
212013
Web 2.0: Opportunities and challenges for marketing educators
M Caravella, D Zahay, C Jaeger, DG Ekachai
Journal of Advertising Education 13 (1), 58-63, 2009
212009
Privacy, strategic information disclosure and new customer acquisition: Implications for customer relationship management
MN Caravella
Harvard University, 2007
52007
More than Fit: Brand Extension Authenticity (Web Appendix)
S Spiggle, H Nguyen, M Caravella
Journal of Marketing Research, Forthcoming, 2012
12012
Allstate Insurance: Building Relationships through Email Campaigns.
B Tarter, M Caravella, D Zahay
International Journal of Integrated Marketing Communications 2 (1), 2010
2010
THE AUTHENTICITY OF BRAND EXTENSIONS: A COMPLEMENTARY CONSTRUCT TO FIT
S Spiggle, HT Nguyen, M Caravella
Enhancing Knowledge Development in Marketing, 240, 2010
2010
ADDING BRICKS TO CLICKS: THE EFFECTS OF STORE OPENINGS ON SALES THROUGH DIRECT CHANNELS
TJ Steenburgh, J Deighton, M Caravella
2008
Markets or Cartels: The Prospects for B2B Internet Exchanges
D Narayanadas, M Caravella, J Deighton
REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 45-48, 2001
2001
Color Kinetics Incorporated
D Narayandas, MN Caravella
(No Title), 0
opportunites and Challenges
M Caravella, C Jaeger
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