| Gradual internationalization vs born-global/international new venture models: A review and research agenda J Paul, A Rosado-Serrano International Marketing Review 36 (6), 830-858, 2019 | 612 | 2019 |
| International franchising: A literature review and research agenda A Rosado-Serrano, J Paul, D Dikova Journal of Business Research 85, 238-257, 2018 | 361 | 2018 |
| A New Conceptual Model for International Franchising A Rosado-Serrano, J Paul International Journal of Hospitality Management, 2018 | 57 | 2018 |
| Franchising as strategy for internationalization of family firms: An exploratory study A Rosado-Serrano Rosado-Serrano, Alexander.(2017). Franchising as Strategy for …, 2017 | 13 | 2017 |
| Store in Store Franchising Strategy: The Trend in Franchising Negotiation A Rosado-Serrano Newmann Business Review 2 (1), 20-37, 2016 | 12 | 2016 |
| Alternative modes of entry in franchising A Rosado-Serrano, A Navarro-García Journal of Business Research 157, 113599, 2023 | 9 | 2023 |
| Country dispersion in international franchising: system, proportion, and performance A Rosado-Serrano, T Longobardi, J Paul International Journal of Retail & Distribution Management 47 (7), 752-771, 2019 | 9 | 2019 |
| Family business in transition economies: an exploratory study of private business A Rosado-Serrano, A Navarro-García European Journal of Family Business 9 (1), 39-53, 2019 | 6 | 2019 |
| Alternative modes of entry and unexpected events in franchising A Rosado-Serrano, A Navarro García Journal of Global Business Insights 7 (2), 94-108, 2022 | 5 | 2022 |
| Modos alternos de entrada en franquicias y tiendas propias: tiendas córner, pop-up, móviles y phygital A Rosado-Serrano, A Navarro García Consumer-First Marketing: <<Cuidar al cliente>> como leitmotiv empresarial …, 2022 | 2* | 2022 |
| Book review: Global Marketing: contemporary theory, practice and cases A Rosado-Serrano, J Paul Asia Pacific Business Review, http://dx.doi.org/10.1080/13602381.2017., 2017 | 2* | 2017 |
| Phygital: a new alternative mode of entry in retail and franchising A Rosado-Serrano, A Navarro-García Marketing y Publicidad. CEF 7, 105-121, 2023 | 1 | 2023 |
| International Franchising entry modes & partnership management in Latin America A Rosado-Serrano DOI10.13140/RG.2.2.23657.39524, 2018 | 1 | 2018 |
| Adaptación de las formas de expansión de la franquicia en entornos dinámicos A Rosado Serrano | | 2023 |
| Phygital: un nuevo modo de entrada en retail y en franquicias A Rosado-Serrano, A Navarro-García Revista de marketing y publicidad, 105-121, 2023 | | 2023 |
| Space Commerce and International Business: Initial and Future Opportunities A Rosado-Serrano, A Navarro García IV Congreso Iberoamericano de Jóvenes Investigadores en Ciencias Económicas …, 2021 | | 2021 |
| Las Empresas Born-Global como herramienta de empresarismo en Puerto Rico A Rosado-Serrano Prisma 25, 35-38, 2021 | | 2021 |
| International Franchising Partnerships: Theoretical Underpinnings and Empirical Evidence AR Serrano Universidad de Puerto Rico, 2018 | | 2018 |
| Franchising Strategy A Rosado-Serrano DOI10.13140/RG.2.2.24342.86089, 2018 | | 2018 |
| Book Review: Doing Business in Emerging Markets A Rosado-Serrano, J Paul Journal of Global Marketing, 1-2, 2017 | | 2017 |
Justin Paul, Ph.D (UK), Ph.D (IIT), D.Sc...Professor- U of Puerto Rico, USA; University of Reading, UKVerified email at reading.ac.uk
