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Dr. Debarun Chakraborty
Dr. Debarun Chakraborty
Associate Professor, Symbiosis Institute of Business Management, Nagpur
Verified email at sibmnagpur.edu.in
Title
Cited by
Cited by
Year
What drives brand love for natural products? The moderating role of household size
S Kumar, A Dhir, S Talwar, D Chakraborty, P Kaur
Journal of Retailing and Consumer Services (ABDC A, WoS/SSCI, Impact Factor …, 2021
1962021
Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19
G Dash, D Chakraborty
Sustainability (WoS/SSCI/SCIE, IF: 2.576, Scopus) 13 (12), 1-19, 2021
1012021
Healthcare apps’ purchase intention: A consumption values perspective
D Chakraborty, J Paul
Technovation (ABDC A; ABS 3; IF: 6.606), 2022
892022
Evaluating the impact of Human Resource planning programs in addressing the strategic goal of the firm: An organizational perspective
D Chakraborty, W Biswas
Journal of Advances in Management Research (Scopus, ESCI/WOS, Emerald), 2019
882019
Articulating the value of Human Resource Planning (HRP) activities in augmenting organizational performance towards a sustained competitive firm
D Chakraborty, W Biswas
Journal of Asia Business Studies (ABDC 'C', Scopus, Emerald) 14 (1), 62-90, 2020
852020
Mobile Payment Apps Filling Value Gaps: Integrating Consumption Values with Initial Trust and Customer Involvement
D Chakraborty, et al
Journal of Retailing & Consumer Services (ABDC A, IF:7.2, SSCI:Q1, Cite …, 2022
762022
Consumers’ Usage of Food Delivery App: A Theory of Consumption Values
D Chakraborty, G Kayal, P Mehta, R Nunkoo, N Rana
Journal of Hospitality Marketing & Management (ABDC A; SSCI; IF: 7.02; SSCI: Q1), 2021
682021
Watching is valuable: Consumer views – Content consumption on OTT platforms  
D Chakraborty, M Siddiqui, A Siddiqui, J Paul, G Dash, DM Fransesca
Journal of Retailing & Consumer Services (ABDC A; SSCI; IF:10.9) 70 (1), 1-15, 2022
402022
Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework
D Chakraborty, et al.
Journal of Retailing & Consumer Services (ABDC A, IF:7.2, SSCI:Q1, Cite …, 2021
362021
Transition to E - Learning : By Choice or By Force – A Cross - Cultural and Trans-National Assessment
G Dash, D Chakraborty
Prabandhan: Indian Journal of Management (Scopus Indexed) 14 (3), 8-23, 2021
352021
Motivating Factors in a Teacher’s Research and Developmental Activities and Their Impact on Effective Quality Teaching in Higher Education Institutions
D Chakraborty, W Biswas
Journal of Applied Research in Higher Education (Scopus, WoS-ESCI), 2019
342019
Going Green with Green HRM practices – A Strategic Initiative for Reinvigorating Performance Optimization in Companies
D Chakraborty, W Biswas
Prabandhan: Indian Journal of Management (Scopus Indexed) 13 (10-11), 1-14, 2020
312020
Fitness Apps’s purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)
D Chakraborty, SH Babu, P Smruti
Journal of Retailing and Consumer Services (ABDC A; SSCI/Q1; IF: 7.13 …, 2022
272022
Using the Consumption Values to investigate consumer purchase intentions towards Natural Food Products
D Chakraborty, G Dash
British Food Journal (ABDC B; WoS/SCI; IF: 2.5; Emerald), 2022
272022
Factors Responsible for Making Young Urban Consumers Brand Loyal: A Study on Mobile Network Operators
D Chakraborty
Journal of Management Development (Emerald, ABDC ‘C’, Scopus), 2019
272019
Impact of Organizational Values, Compassion, and Well-Being on Industrial Disputes: An Empirical Study
W Biswas, D Chakraborty
Prabandhan: Indian Journal of Management (Scopus Indexed) 12 (1), 36-51, 2019
272019
Work from Home (WFH), COVID-19, and Its Impact on Women
D Chakraborty, S Altekar
Prabandhan: Indian Journal of Management (Scopus Indexed) 14 (9), 22-29, 2021
232021
Components Affecting Intention to Use Online Dating Apps in India: A Study Conducted on Smartphone Users
D Chakraborty
Asia-Pacific Journal of Management Research and Innovation (Published by Sage), 2019
232019
Impact of Celebrity Endorsed Advertisements on Rural Consumers' Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal
D chakraborty
Indian Journal of Marketing (Scopus Indexed, ABDC 'C') 48 (10), 52-63, 2018
232018
I have the bank in my pocket: Theoretical evidence and perspectives
HB Singu, D Chakraborty
Journal of Public Affairs 22 (3), e2568, 2022
222022
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