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RUKHSANA GUL GILAL
RUKHSANA GUL GILAL
Sukkur IBA university Sukkur Sindh Pakistan
Verified email at iba-suk.edu.pk
Title
Cited by
Cited by
Year
Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model
FG Gilal, Z Ashraf, NG Gilal, RG Gilal, NA Channa
Corporate Social Responsibility and Environmental Management 26 (6), 1579-1590, 2019
3722019
Celebrity endorsement and brand passion among air travelers: Theory and evidence
FG Gilal, J Paul, NG Gilal, RG Gilal
International Journal of Hospitality Management 85, 102347, 2020
1582020
Towards a new model for green consumer behaviour: A self‐determination theory perspective
FG Gilal, K Chandani, RG Gilal, NG Gilal, WG Gilal, NA Channa
Sustainable Development 28 (4), 711-722, 2020
952020
Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study
FG Gilal, J Zhang, NG Gilal, RG Gilal
Psychology research and behavior management, 227-241, 2018
822018
Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective
FG Gilal, J Zhang, RG Gilal, NG Gilal
Review of Managerial Science 14, 87-113, 2020
682020
Integrating intrinsic motivation into the relationship between product design and brand attachment: A cross-cultural investigation based on self-determination theory
FG Gilal, J Zhang, RG Gilal, NG Gilal
European Journal of International Management 14 (1), 1-27, 2020
652020
Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory
FG Gilal, J Zhang, NG Gilal, RG Gilal
Journal of Consumer Behaviour 18 (1), 12-24, 2019
632019
Corporate social responsibility and brand passion among consumers: Theory and evidence
FG Gilal, NA Channa, NG Gilal, RG Gilal, Z Gong, N Zhang
Corporate Social Responsibility and Environmental Management 27 (5), 2275-2285, 2020
602020
Association between a teacher’s work passion and a student’s work passion: a moderated mediation model
FG Gilal, NA Channa, NG Gilal, RG Gilal, SMM Shah
Psychology Research and Behavior Management, 889-900, 2019
602019
Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model
FG Gilal, J Zhang, NG Gilal, RG Gilal
Psychology Research and Behavior Management, 91-102, 2018
512018
Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
NG Gilal, J Zhang, FG Gilal, RG Gilal
Journal of brand management 27, 160-180, 2020
502020
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
FG Gilal, J Paul, NG Gilal, RG Gilal
Psychology & Marketing 38 (5), 759-773, 2021
462021
Brand experience as a contemporary source of brand equity in 21st century: evidence from the Chinese consumer market
S Xixiang, RG Gilal, FG Gilal
Int J Educ Res 4 (9), 63-76, 2016
442016
Towards an integrated model for the transference of environmental responsibility
FG Gilal, NG Gilal, NA Channa, RG Gilal, RG Gilal, MN Tunio
Business strategy and the environment 29 (6), 2614-2623, 2020
412020
Antecedents of sustainable e-waste disposal behavior: the moderating role of gender
M Fan, A Khalique, SA Qalati, FG Gillal, RG Gillal
Environmental Science and Pollution Research 29 (14), 20878-20891, 2022
362022
The role of organismic integration theory in marketing science: A systematic review and research agenda
FG Gilal, J Paul, NG Gilal, RG Gilal
European Management Journal 40 (2), 208-223, 2022
352022
The ties that bind: do brand attachment and brand passion translate into consumer purchase intention?
F Gilal, N Gilal, R Gilal, Z Gon, W Gilal, M Tunio
Central European Management Journal 29, 14-38, 2021
342021
The role of endorsers in bringing defunct brands back to life: theory and evidence
NG Gilal, FG Gilal, J Zhang, RG Gilal, Z Gong, WG Gilal
Journal of Product & Brand Management 30 (5), 671-690, 2020
292020
Supply chain management practices and product development: a moderated mediation model of supply chain responsiveness, organization structure, and research and development
FG Gilal, J Zhang, RG Gilal, RG Gilal, NG Gilal
Journal of Advanced Manufacturing Systems 16 (01), 35-56, 2017
292017
Intergenerational differences in fans' motivation to watch the T20 world cup: A generation cohort theory perspective
FG Gilal, NG Gilal, B Tariq, RG Gilal, RG Gilal, Z Gong, NA Channa
International Journal of Sports Marketing and Sponsorship 22 (2), 197-219, 2021
272021
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