| The Pandora effect: The power and peril of curiosity CK Hsee, B Ruan Psychological science 27 (5), 659-666, 2016 | 201 | 2016 |
| The teasing effect: An underappreciated benefit of creating and resolving an uncertainty B Ruan, CK Hsee, ZY Lu Journal of Marketing Research 55 (4), 556-570, 2018 | 94 | 2018 |
| Approach aversion: Negative hedonic reactions toward approaching stimuli. CK Hsee, Y Tu, ZY Lu, B Ruan Journal of personality and social psychology 106 (5), 699, 2014 | 64 | 2014 |
| The mere-reaction effect: Even nonpositive and noninformative reactions can reinforce actions CK Hsee, Y Yang, B Ruan Journal of Consumer Research 42 (3), 420-434, 2015 | 22 | 2015 |
| Curiosity and Its Implications for Consumer Behavior CK Hsee, B Ruan Continuing to Broaden the Marketing Concept, 2020 | 5 | 2020 |
| Grip not to slip: How haptic roughness leads to psychological ownership B Ruan, J Peck, R Tanner, L Wang ACR North American Advances, 2016 | 1 | 2016 |
| The One-Away Effect: The Pursuit of Mere Completion B Ruan, E Polman, RJ Tanner Journal of Consumer Research, ucad030, 2023 | | 2023 |
| Curiosity in Organizations BS Guenoun, F Gino, K Dossinger, J Evans, B Ruan, S Harrison, C Hsee, ... Proceedings-Academy of Management 2022 (1), 2022 | | 2022 |
| Curiosity in Organizations K Dossinger, J Evans, B Ruan Academy of Management Proceedings 2022 (1), 17953, 2022 | | 2022 |
| A Curious Case of Curiosity: an Integrative Review of Recent and Seemingly Contradictory Findings C Hsee, B Ruan ACR North American Advances, 2020 | | 2020 |
| Mere and Near Completion B Ruan, E Polman, R Tanner ACR North American Advances, 2018 | | 2018 |
| Featured papers C Chu, S Shu, B Ruan, E Polman, R Tanner, AR Bennett, B Kidwell, ... Advances in Consumer Research 22, 48, 1995 | | 1995 |
Christopher K. HseeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
