USE OF MASS MEDIA CAMPAIGNS TO CHANGE HEALTH BEHAVIOR MA Wakefield, B Loken, RC Hornik The Lancet 376 (9748), 1261-1271, 2010 | 2899 | 2010 |
Toward reform of program evaluation LJ Cronbach, SR Ambron, SM Dornbusch, RD Hess, RC Hornik, ... Jossey-Bass, 1980 | 2718 | 1980 |
Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults: a systematic review and meta-analysis S Soneji, JL Barrington-Trimis, TA Wills, AM Leventhal, JB Unger, ... JAMA pediatrics 171 (8), 788-797, 2017 | 1225 | 2017 |
Public health communication: Evidence for behavior change Routledge, 2002 | 1160* | 2002 |
Social influences on the sexual behavior of youth at risk for HIV exposure. D Romer, M Black, I Ricardo, S Feigelman, L Kaljee, J Galbraith, R Nesbit, ... American journal of public health 84 (6), 977-985, 1994 | 540 | 1994 |
Communicating science effectively: A research agenda National Academies of Sciences, Division of Behavioral, ... National Academies Press, 2017 | 538 | 2017 |
Prediction and change of health behavior: Applying the reasoned action approach I Ajzen, D Albarracin, R Hornik Psychology Press, 2007 | 538 | 2007 |
Examining the dimensions of cancer-related information seeking and scanning behavior J Niederdeppe, RC Hornik, BJ Kelly, DL Frosch, A Romantan, RS Stevens, ... Health communication 22 (2), 153-167, 2007 | 466 | 2007 |
Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening M Shim, B Kelly, R Hornik Journal of health communication 11 (S1), 157-172, 2006 | 444 | 2006 |
Development communication: information, agriculture, and nutrition in the Third World. RC Hornik | 394 | 1993 |
Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising DL Frosch, PM Krueger, RC Hornik, PF Cronholm, FK Barg The Annals of Family Medicine 5 (1), 6-13, 2007 | 380 | 2007 |
Effects of the national youth anti-drug media campaign on youths R Hornik, L Jacobsohn, R Orwin, A Piesse, G Kalton American Journal of Public Health 98 (12), 2008 | 378 | 2008 |
Using theory to design evaluations of communication campaigns: The case of the national youth anti-drug media campaign R Hornik, I Yanovitzky Communication Theory 13 (2), 204-224, 2003 | 354 | 2003 |
Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey RH Nagler, SW Gray, A Romantan, BJ Kelly, A DeMichele, K Armstrong, ... Patient education and counseling 81, S54-S62, 2010 | 266 | 2010 |
Matching with doses in an observational study of a media campaign against drug abuse B Lu, E Zanutto, R Hornik, PR Rosenbaum Journal of the American Statistical Association 96 (456), 1245-1253, 2001 | 261 | 2001 |
Cancer information scanning and seeking in the general population B Kelly, R Hornik, A Romantan, JS Schwartz, K Armstrong, A DeMichele, ... Journal of health communication 15 (7), 734-753, 2010 | 253 | 2010 |
Association of COVID-19 misinformation with face mask wearing and social distancing in a nationally representative US sample R Hornik, A Kikut, E Jesch, C Woko, L Siegel, K Kim Health communication 36 (1), 6-14, 2021 | 212 | 2021 |
Using cross-sectional surveys to plan message strategies R Hornik, KD Woolf Social Marketing Quarterly 5 (2), 34-41, 1999 | 194 | 1999 |
Out-of-school television and schooling: Hypotheses and methods R Hornik Review of Educational Research 51 (2), 193-214, 1981 | 176 | 1981 |
The HPV vaccine and the media: how has the topic been covered and what are the effects on knowledge about the virus and cervical cancer? BJ Kelly, AE Leader, DJ Mittermaier, RC Hornik, JN Cappella Patient education and counseling 77 (2), 308-313, 2009 | 174 | 2009 |