| Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures JD Patel, RH Trivedi, A Yagnik Journal of Retailing and Consumer Services 53, 102003, 2020 | 119 | 2020 |
| Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing MB Pinto, A Yagnik Journal of Brand Management 24, 49-67, 2017 | 115 | 2017 |
| Reframing menstruation in India: Metamorphosis of the menstrual taboo with the changing media coverage A Yagnik Health care for women international 35 (6), 617-633, 2014 | 36 | 2014 |
| Construction of Negative Images of Menstruation in Indian TV Commercials A Yagnik Health care for women international 33 (8), 756-771, 2012 | 24 | 2012 |
| Theorizing a model information pathway to mitigate the menstrual taboo A Yagnik Health promotion international 34 (3), 410-419, 2019 | 20 | 2019 |
| Knowledge (K), Attitude (A), and Practice (P) of Women and Men about Menstruation and Menstrual Practices in Ahmedabad, India: Implications for Health Communication Campaigns … A Yagnik Bowling Green State University, 2015 | 17 | 2015 |
| Examining the effect of message characteristics, popularity, engagement, and message appeals: Evidence from Facebook corporate pages of tourism organisations S Thomas, S Kureshi, A Yagnik International Journal of Business and Emerging Markets 13 (1), 30-51, 2021 | 14 | 2021 |
| Creativity Centered Brand Management Model for the Post-COVID Marketing 5.0 World A Yagnik, S Thomas, S Suggala Journal of Content, Community & Communication 12, 2020 | 14 | 2020 |
| Using Creativity to Defeat Fear and Manage Ambiguity for Enhancing Entrepreneurial Decisions A Yagnik, Y Chandra The Anatomy of Entrepreneurial Decisions., 9-28, 2019 | 11 | 2019 |
| Communication for Development and Social Change Through Creativity A Yagnik Handbook of Communication for Development and Social Change, 2018 | 8 | 2018 |
| Mis-fitting Menstrual Hygiene Products: An Examination of Advertisements to Identify Gaps in the Diffusion of Innovation A Yagnik IAFOR Journal of Psychology & the Behavioral Sciences 2 (3), 33-45, 2016 | 7 | 2016 |
| Creative Aerobics: Fueling Imagination in the 21st Century LCC George, A Yagnik Sage Publishers, 2017 | 6 | 2017 |
| Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions S Thomas, S Kureshi, V Bhatt, A Yagnik International Journal of Business Information Systems 43 (3), 394-415, 2023 | 3 | 2023 |
| Why Do Ads Go Viral? Y Gopal, A Yagnik Advertising & Society Quarterly 22 (2), doi:10.1353/asr.2021.0029, 2021 | 1 | 2021 |
| Content and Creative Aerobics LCC George, A Yagnik Journal of Content, Community and Communication 6, 1-2, 2017 | 1 | 2017 |
| Creativity buffers the impact of COVID-19 on pandemic-related stress. A Yagnik, MD Hetzel-Riggin Traumatology, 2024 | | 2024 |
| Leadership & Creativity A Yagnik, L Luttig The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit …, 2022 | | 2022 |
| Teaching media grammar and convergence through hybrid letter writing A Yagnik Communication Teacher 35 (2), 104-108, 2021 | | 2021 |
| Creativity: Fuel for the Future of the Field of Development Communication A Yagnik, S Melkote Journal of Development Communication 31 (1), 66-77, 2020 | | 2020 |
| Knowledge, Attitude, and Adoption of Safe Menstrual Hygienic Practices in Ahmedabad A Yagnik, S Melkote Indian Journal of Social Work, 2017 | | 2017 |
