Yang Yang
Cited by
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Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption
C Hsee, Y Yang, N Li, L Shen
Journal of Marketing Research 46 (3), 396-409, 2009
The mere urgency effect
M Zhu, Y Yang, CK Hsee
Journal of Consumer Research 45 (3), 673-690, 2018
Specification Seeking: How Product Specifications Influence Consumer Preference
C Hsee, Y Yang, J Gu, Yangjie, Chen
Journal of Consumer Research 35 (6), 952-966, 2009
Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions
C Hsee, Y Yang, X Zheng, H Wang
Journal of Marketing Research 52 (1), 134-146, 2015
Sentimental Value and Its Influence on Hedonic Adaptation
Y Yang, J Galak
Journal of Personality and Social Psychology, …, 2015
Framing Influences Willingness to Pay but Not Willingness to Accept
Y Yang, J Vosgerau, G Loewenstein
Journal of Marketing Research 50 (6), 725-738, 2013
How Perceptions of Temporal Distance Influence Satiation
J Galak, J Redden, Y Yang, E Kyung
Journal of Experimental Social Psychology 52, 118-123, 2014
When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation
Y Yang, Y Gu, J Galak
Journal of Consumer Research,, 2017
Relevance insensitivity: A new look at some old biases
CK Hsee, Y Yang, X Li
Organizational Behavior and Human Decision Processes 153, 13-26, 2019
The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions
C Hsee, Y Yang, B Ruan
Journal of Consumer Research, 2015
Early cost realization and college choice
H Yoon, Y Yang, CK Morewedge
Journal of Marketing Research 59 (1), 136-152, 2022
Prediction Biases: An Integrative Review
Y Yang, C Hsee, X Li
Current Directions in Psychological Science, …, 2021
The unintended consequences of raising awareness: Knowing about the existence of algorithmic racial bias widens racial inequality
S Zhang, Y Yang
Available at SSRN, 2021
Friends with experiential benefits: The experience is more novel when experienced with others
Y Tu, Y Yang, A Fishbach
ACR North American Advances, 2017
Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond
Y Yang, X Li, CK Hsee
Consumer Psychology Review, 0
Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own
LX Nan, SK Park, Y Yang
Journal of Consumer Research 50 (2), 363-381, 2023
Feels Far or Near? How Subjective Perception of When One Last Consumed Influences Satiation
J Galak, E Kyung, J Redden, Y Yang
ACR North American Advances, 2011
Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most
C Eunyoung Song, Y Yang
ACR North American Advances, 2020
Rejections Are Stickier than Choices
M Xu, Y Yang
ACR North American Advances, 2020
To Touch Or Not to Touch?: How Touch Influences Decision Confidence
S Kyu Park, Y Yang
ACR North American Advances, 2018
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