| Specification seeking: How product specifications influence consumer preference CK Hsee, Y Yang, Y Gu, J Chen Journal of Consumer Research 35 (6), 952-966, 2009 | 118 | 2009 |
| Turning the page: The impact of choice closure on satisfaction Y Gu, S Botti, D Faro Journal of Consumer Research 40 (2), 268-283, 2013 | 115 | 2013 |
| When it could have been worse, it gets better: How favorable uncertainty resolution slows hedonic adaptation Y Yang, Y Gu, J Galak Journal of Consumer Research 43 (5), 747-768, 2017 | 39 | 2017 |
| An experience-utility explanation of the preference for larger assortments A Aydinli, Y Gu, MT Pham International Journal of Research in Marketing 34 (3), 746-760, 2017 | 20 | 2017 |
| Choice closure increases indulgence (but only once!) Y Gu, AK Klesse, S Botti, D Faro ACR North American Advances, 2015 | | 2015 |
