| Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction V Kaura, CS Durga Prasad, S Sharma International journal of bank marketing 33 (4), 404-422, 2015 | 771 | 2015 |
| Antecedents of customer satisfaction: a study of Indian public and private sector banks V Kaura International Journal of Bank Marketing 31 (3), 167-186, 2013 | 208 | 2013 |
| Service convenience, customer satisfaction, and customer loyalty: Study of Indian commercial banks V Kaura Journal of Global Marketing 26 (1), 18-27, 2013 | 100 | 2013 |
| A link for perceived price, price fairness and customer satisfaction V Kaura Pacific Business Review International 5 (6), 84-88, 2012 | 79 | 2012 |
| Impact of service quality, service convenience and perceived price fairness on customer satisfaction in Indian retail banking sector V Kaura, CSD Prasad, S Sharma Management and Labour Studies 39 (2), 127-139, 2014 | 65 | 2014 |
| Impact of Service Quality on Satisfaction and Loyalty: Case of Two Public Sector Banks. V Kaura, SK Datta, V Vyas Vilakshan: The XIMB Journal of Management 9 (2), 2012 | 64 | 2012 |
| Impact of Service Quality on Satisfaction in the Indian Banking Sector. V Kaura, SK Datta IUP Journal of Marketing Management 11 (3), 2012 | 59 | 2012 |
| Pedagogy or andragogy? Views of Indian postgraduate business students A Muduli, V Kaura, A Quazi IIMB management review 30 (2), 168-178, 2018 | 50 | 2018 |
| Customer perception of service convenience: A comparison between public and new private sector banks V Kaura, CSD Prasad, S Sharma Global Business Review 14 (3), 529-547, 2013 | 16 | 2013 |
| Customer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks V Kaura, CS Durga Prasad, S Sharma Journal of Strategic Marketing 21 (6), 513-528, 2013 | 15 | 2013 |
| Service marketing mix with special reference to Indian banking V Kaura Pacific Business Review International 6 (5), 53-57, 2013 | 14 | 2013 |
| Suitability of instruction methodology in informative management course: An empirical study A Muduli, V Kaura Indian Journal of Industrial Relations, 259-272, 2010 | 12 | 2010 |
| Role of customers and employees in service delivery and customer satisfaction: Survey evidence from banks in Rajasthan V Kaura, SK Datta IUP Journal of Bank Management 11 (4), 121, 2012 | 9 | 2012 |
| Southwest Airlines Success: A Case Study Analysis. A Muduli, V Kaura BVIMR Management Edge 4 (2), 2011 | 9 | 2011 |
| Impact of demographics on hospitality experience of consumers V Kaura SouthAsian Journal of Tourism and Heritage 4 (2), 145-152, 2011 | 6 | 2011 |
| Employee Engagement, Job Satisfaction, And Customer Satisfaction: A Linkage S Verma, V Kaura, DR Mathur Tenth AIMS International Conference on Management, 1360â 1365, 2013 | 5 | 2013 |
| Analyzing Antecedents and Consequences of Customers Satisfication An Empirical Study of Indian Banking Sector V Kaura Lakshmangarh, 2022 | | 2022 |
| Perception of Trust and Value in Banking Sector V Kaura, M Rani Indira Management Review, 35-41, 2015 | | 2015 |
| Strategies of Nirma to Become Goliath V Kaura Prabandhan: Indian Journal of Management, 16-18, 2009 | | 2009 |
| Service Quality Scale V Kaura, CS Durga Prasad, S Sharma Journal of Strategic Marketing, 0 | | |
