| Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing RH Trivedi, JD Patel, N Acharya Journal of Cleaner Production 196, 11-22, 2018 | 316 | 2018 |
| Does university play significant role in shaping entrepreneurial intention? A cross-country comparative analysis R Trivedi Journal of Small Business and Enterprise Development 23 (3), 790-811, 2016 | 249 | 2016 |
| Evaluating the educational effectiveness of simulation games: A value generation model A Ranchhod, C Gurău, E Loukis, R Trivedi Information Sciences 264, 75-90, 2014 | 177 | 2014 |
| Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures JD Patel, RH Trivedi, A Yagnik Journal of Retailing and Consumer Services 53, 102003, 2020 | 119 | 2020 |
| Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products RH Trivedi, JD Patel, JR Savalia Marketing Intelligence & Planning 33 (1), 67-89, 2015 | 113 | 2015 |
| Entrepreneurial-intention constraint model: A comparative analysis among post-graduate management students in India, Singapore and Malaysia RH Trivedi International Entrepreneurship and Management Journal 13 (4), 1239-1261, 2017 | 111 | 2017 |
| Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content F Hu, RH Trivedi International Journal of Hospitality Management 84, 102317, 2020 | 106 | 2020 |
| How to implement informational and emotional appeals in print advertisements: A framework for choosing ad appeals based on advertisers' objectives and targeted demographics T Teichert, D Hardeck, Y Liu, R Trivedi Journal of Advertising Research 58 (3), 363-379, 2018 | 81 | 2018 |
| The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender RH Trivedi, T Teichert Journal of Business Research 99, 197-205, 2019 | 42 | 2019 |
| Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal R Trivedi, T Teichert, D Hardeck European Journal of Marketing 54 (1), 145-167, 2020 | 39 | 2020 |
| The Janus-faced role of gambling flow in addiction issues RH Trivedi, T Teichert Cyberpsychology, Behavior, and Social Networking 20 (3), 180-186, 2017 | 34 | 2017 |
| Are we committed to teach entrepreneurship in business school? An empirical analysis of lecturers in India, Singapore and Malaysia R H. Trivedi Journal of Enterprising Communities: People and Places in the Global Economy …, 2014 | 25 | 2014 |
| Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product? V Jain, RH Trivedi, V Joshi, A Daswani International Journal of Emerging Markets 10 (1), 122-140, 2015 | 24 | 2015 |
| Effects of energy management practices on environmental performance of Indian small-and medium-sized enterprises JD Patel, R Shah, RH Trivedi Journal of Cleaner Production, 130170, 2021 | 20 | 2021 |
| Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action CL Ackermann, H Sun, T Teichert, C Tercia, R Trivedi Journal of Marketing Management 37 (17-18), 1840-1865, 2021 | 20 | 2021 |
| Pro-environmental behavior of consumers: A taxonomy and its implications for the green marketer R Trivedi, J Patel, R Savalia South Asian Journal of Management 18 (4), 121-132, 2011 | 20 | 2011 |
| Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects RH Trivedi, T Teichert Psychology & Marketing 38 (5), 819-833, 2021 | 19 | 2021 |
| Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy: Empirical evidences from India R Trivedi, K Jagani International Journal of Pharmaceutical and Healthcare Marketing 12 (3), 288-306, 2018 | 16 | 2018 |
| Using hotel reviews to assess hotel frontline employees’ roles and performances F Hu, R Trivedi, T Teichert International Journal of Contemporary Hospitality Management 34 (5), 1796-1822, 2022 | 12 | 2022 |
| Attitudes, beliefs and impulsivity in online gambling addiction RH Trivedi, T Teichert International Gambling Studies 18 (2), 327-342, 2018 | 10 | 2018 |
Jayesh Patel, Ph.D. (ORCid 0000-000...Ganpat University- V. M. Patel Institute of ManagementVerified email at ganpatuniversity.ac.in
