| Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising D Schmuck, J Matthes, B Naderer Journal of Advertising 47 (2), 127-145, 2018 | 436 | 2018 |
| User generated content presenting brands on social media increases young adults’ purchase intention M Mayrhofer, J Matthes, S Einwiller, B Naderer International Journal of Advertising 39 (1), 166-186, 2020 | 215 | 2020 |
| The effects of environmental brand attributes and nature imagery in green advertising D Schmuck, J Matthes, B Naderer, M Beaufort Environmental Communication 12 (3), 414-429, 2018 | 129 | 2018 |
| Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge J Matthes, B Naderer International Journal of Advertising 35 (2), 185-199, 2016 | 121 | 2016 |
| Children's consumption behavior in response to food product placements in movies J Matthes, B Naderer Journal of Consumer Behaviour 14 (2), 127-136, 2015 | 117 | 2015 |
| Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children S De Jans, I Spielvogel, B Naderer, L Hudders Appetite 162, 105182, 2021 | 89 | 2021 |
| Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. B Naderer, J Matthes, F Marquart, M Mayrhofer International Journal of Advertising, 2016 | 76 | 2016 |
| Effects of disclosing ads on Instagram: The moderating impact of similarity to the influencer B Naderer, J Matthes, S Schäfer International Journal of Advertising 40 (5), 686-707, 2021 | 71 | 2021 |
| A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content I Spielvogel, J Matthes, B Naderer, K Karsay Appetite 125, 63-71, 2018 | 65 | 2018 |
| Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction B Naderer, J Matthes, P Zeller International Journal of Advertising 37 (6), 852-870, 2018 | 64 | 2018 |
| Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013 J Matthes, F Marquart, B Naderer, F Arendt, D Schmuck, K Adam Communication methods and measures 9 (4), 193-207, 2015 | 63 | 2015 |
| Communication and Persuasion: Central and Peripheral Routes to Attitude Change: von Richard E. Petty & John T. Cacioppo (1986) F Marquart, B Naderer Schlüsselwerke der Medienwirkungsforschung, 231-242, 2016 | 52 | 2016 |
| Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation … B Naderer, J Matthes, A Binder, F Marquart, M Mayrhofer, A Obereder, ... Appetite 120, 644-653, 2018 | 45 | 2018 |
| How brands appear in children's movies. A systematic content analysis of the past 25 Years B Naderer, J Matthes, I Spielvogel International Journal of Advertising 38 (2), 237-257, 2019 | 35 | 2019 |
| Again and again: Exploring the influence of disclosure repetition on children’s cognitive processing of product placement I Spielvogel, B Naderer, J Matthes International Journal of Advertising 39 (5), 611-630, 2020 | 34 | 2020 |
| Greenwashing: Disinformation through green advertising B Naderer, D Schmuck, J Matthes De Gruyter Mouto, 2017 | 33 | 2017 |
| Promoting fruit and vegetable consumption for childhood obesity prevention F Folkvord, B Naderer, A Coates, E Boyland Nutrients 14 (1), 157, 2021 | 31 | 2021 |
| Advertising unhealthy food to children: on the importance of regulations, parenting styles, and media literacy B Naderer Current Addiction Reports 8, 12-18, 2021 | 28 | 2021 |
| Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015 J Matthes, B Naderer Pediatric Obesity 14 (4), e12488, 2019 | 28 | 2019 |
| Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union I Spielvogel, B Naderer, J Matthes International Journal of Advertising 40 (1), 5-25, 2021 | 27 | 2021 |
Jörg MatthesProfessor, University of ViennaVerified email at univie.ac.at
