| Consumer behavior and purchase intention for organic food: A review and research agenda J Rana, J Paul Journal of retailing and consumer services 38, 157-165, 2017 | 1174 | 2017 |
| Consumer behavior and purchase intention for organic food J Paul, J Rana Journal of consumer Marketing 29 (6), 412-422, 2012 | 986 | 2012 |
| Health motive and the purchase of organic food: A meta‐analytic review J Rana, J Paul International Journal of Consumer Studies 44 (2), 162-171, 2020 | 292 | 2020 |
| Reinforcing customer journey through artificial intelligence: a review and research agenda J Rana, L Gaur, G Singh, U Awan, MI Rasheed International Journal of Emerging Markets 17 (7), 1738-1758, 2022 | 94 | 2022 |
| Millennials’ self-identity and intention to purchase sustainable products S Mishra, Y Shukla, G Malhotra, R Chatterjee, J Rana Australasian Marketing Journal 31 (3), 199-210, 2023 | 23 | 2023 |
| Who buys organic food? Understanding different types of consumers G Gumber, J Rana Cogent Business & Management 8 (1), 1935084, 2021 | 23 | 2021 |
| Factors influencing willingness to pay price premium for organic food in India G Gumber, J Rana International Journal of Emerging Research in Management and Technology 6 (2 …, 2017 | 23 | 2017 |
| Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context S Chatterjee, N Sreen, J Rana, A Dhir, PH Sadarangani International Review on Public and Nonprofit Marketing 19 (4), 737-762, 2022 | 14 | 2022 |
| Does the Field of Study Influence the Choice of Leadership? A Cross Cultural Comparison of Business vs Non-Business Majors. M Monahan, A Shah, Y Bao, J Rana Research in Higher Education Journal 28, 2015 | 8 | 2015 |
| Classifying customers’ journey from online reviews of Amazon fresh via sentiment analysis and topic modelling J Rana, L Gaur, KC Santosh 2022 3rd International Conference on Computation, Automation and Knowledge …, 2022 | 5 | 2022 |
| Who Buys Organic Fruits, Vegetables & Milk? A Demographic Portrayal of Consumers G Gumber, J Rana Journal of Management 6 (2), 2019 | 5 | 2019 |
| Digital twin and healthcare research agenda and bibliometric analysis L Gaur, J Rana, NZ Jhanjhi Digital Twins and Healthcare: Trends, Techniques, and Challenges, 1-19, 2023 | 4 | 2023 |
| Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery G Gumber, J Rana International Journal of Emerging Research in Management & Technology 6 (7 …, 2017 | 4 | 2017 |
| Rural Consumer Behaviour: A Case of premium FMCG brands J Rana International journal of Engeneering and Social Science 2 (4), 1-10, 2012 | 4 | 2012 |
| Factors Influencing Consumer Buying Behavior towards Durable (White) Products. J Rana, P Jha BVIMSR Journal of Management Research 11 (1), 2019 | 3 | 2019 |
| DeepFakes: A Systematic Review and Bibliometric Analysis L Gaur, J Rana, A Chakrabarti DeepFakes, 9-22, 2022 | | 2022 |
| A Comparison of Student Leadership Styles in Asia: India vs China. A Shah, M Monahan, Y Bao, J Rana AIMS International Journal of Management 10 (1), 2016 | | 2016 |
| E-Commerce on the subcontinent: How Indian consumers will shape demand M Monahan, A Shah, J Rana Journal of International Business and Cultural Studies 9, 2015 | | 2015 |
| Young Rural Consumers' Behaviour: Demographics and Purchase Pattern Towards Smartphones J Rana | | |
| 3 Online Purchasing Behaviour: A Study of Young Consumers in Delhi-NCR G Gumber, J Rana VUCA, 28, 0 | | |
